Campaign details
Brand: Magnum Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Dairy products, fats, oils Media channels: Social media, Competitions & contests, Merchandise & free gifts, Mobile & appsBudget: Up to 500k
Executive summary
As a brand that had always stood for indulgence or giving pleasure, Magnum levelled up its gaming executions and released its first-ever multiscreen game.
Magnum teamed up with SideFlix, an innovation that had never been piloted by any other advertisers in the Philippines. The...