Magnum: Bump. Tap. Crack – The Magnum Humpday Treats Game

Loren Saguil, Tricia Cruz, Rica Paquio

Magnum, the ice cream brand, created the Humpday Treats Game to allow consumers to break free from pandemic work-from-home monotony in the Philippines.

Campaign details

Brand: Magnum Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Dairy products, fats, oils Media channels: Social media, Competitions & contests, Merchandise & free gifts, Mobile & appsBudget: Up to 500k

Executive summary

As a brand that had always stood for indulgence or giving pleasure, Magnum levelled up its gaming executions and released its first-ever multiscreen game.

Magnum teamed up with SideFlix, an innovation that had never been piloted by any other advertisers in the Philippines. The...

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