| Agency: McCann-Erickson | Author: Dawn Coulter |
Magnum 7 Sins: Europe
Driving women to sin across europe – the year that “sin never tasted so good”
INTRODUCTION
Magnum is an unlikely lover but in 2003, many European women let themselves be seduced...
Magnum 7 Sins - Driving women to sin across Europe
Faced by stagnant sales, Magnum, the first ‘adult’ ice-cream, launched a campaign to reinvigorate itself across Europe.
