Magnum 7 Sins - Driving women to sin across Europe

Faced by stagnant sales, Magnum, the first ‘adult’ ice-cream, launched a campaign to reinvigorate itself across Europe.
Agency: McCann-EricksonAuthor: Dawn Coulter

Magnum 7 Sins: Europe

Driving women to sin across europe – the year that “sin never tasted so good”

INTRODUCTION

Magnum is an unlikely lover but in 2003, many European women let themselves be seduced...