Magnum – 5 Senses
Brand Name: Magnum – 5 SensesAdvertiser: Unilever Ice CreamsAgency: McCann EriksonPrize: BronzeCategory: FMCG Food & Non-Alcoholic Beverages
Magnum is an icon of indulgence for modern, sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brand's iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnum's latest limited edition: the campaign for Magnum 5 Senses reclaimed the...