Brand: MAGNETIC ENGINE
Brand owner: Kuaishou KUAISHOU
Main Agency: TOPic & Loong
Main agent company holding group: TOPic
Launched on the market: Mainland China
Media channels: sponsorship (sports), influencer (key opinion leader KOL, star/celebrity spokesperson), interactive/digital online (mobile & application APP, live broadcast, social media, online video advertising)
Budget: 2-3 million
According to Xinhua News Agency: A survey report on the Winter Olympics and the climate released in 2014 showed that "by the end of this century, only 6 of the 19 former Winter Olympics...