Magners Irish Cider - The Magners Effect: how Magners single-handedly re-invigorated the cider category

Martyn Stokes, Simon Jenkins and Mark Nolan

In 2002, cider had an image problem in the UK. It was associated with teenagers and down and outs.
Agency: Media Planning GroupAuthors: Martyn Stokes, Simon Jenkins and Mark Nolan

Magners Irish Cider – The Magners Effect: how Magners single-handedly re-invigorated the cider category

WHY THIS PAPER IS WORTH READING

Since 2003, Magners has rejuvenated...

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