Magical mystery tour - Fragrance from pheromones to Alzheimer

Synaesthesia may be applied to both Alzheimer’s and Qualitative Research as an effective support technique, in order to trigger a spontaneous consumer language made of sensorial metaphor, based on a direct emotional experience.

Magical mystery tour – Fragrance from pheromones to alzheimer

Luigi ToiatiFocus, Italy

“The nose always functions like an advance guard who shouts out: Who goes there?” Jean anthelme Brillat – savarin


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