Magic Potion

Frank Papsadore

Argues for the importance of using the Internet for branding, rather than simply direct selling, and gives guidance how to do this (dos and don'ts).

Magic Potion

How a strong brand can deliver exceptional results

Frank Papsadore, Direct Results Group Interactive

If you’ve tried to sell products and services on the Internet, you may have discovered one universal truth – online buyers are very skeptical and downright cynical. There’s a reason why only one in five Web visitors buy online versus elsewhere. They just don’t trust you – yet.

They may not trust your company (it feels as though anyone can sell you something on the Web.) They may not trust your server (security regarding credit cards and payment are the Web’s #1...

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