Maggie: Recreate your hometown delicacy

A campaign by Maggi, a food manufacturer, in the Philippines, increased sales by appealing to its target demographic with online influencers.

Campaign details

Brand: MaggiBrand owner: NestléEntrant company: Inca Asia Pacific, SingaporeIdea creation: Inca Asia Pacific, Singapore / Mindshare Phillipines, TaguigMarket: The PhilippinesSector: Sauces, seasonings, condimentsMedia channels:Online video,...