Maggi Idea Launch
CAMPAIGN : MAGGI IDEA LAUNCH
Client Company Name: Nestle Baltics
Brand Name: Maggi Idea
CAMPAIGN BACKGROUND & SUMMARY
In 2009 economy in the Baltic countries suffered badly from the global crisis: GDP fell by around 15%*, unemployment raised to around 15%**. People started to cook from scratch and culinary categories sales fell: 4,8% in case of Seasonings and 20,1% in case of Cooking Soups***.
The recipe mixes category is quite new on the Baltic markets. First launch was done by Maggi in 2005 but it was...