Maggi Idea Launch

This case study outlines how Nestlé responded to a reduction in the market for food products such as soups and seasonings in the struggling Baltic economies of Estonia, Latvia and Lithuania.

Maggi Idea Launch

CAMPAIGN : MAGGI IDEA LAUNCH

Client Company Name: Nestle Baltics

Brand Name: Maggi Idea

Category: FMCG

CAMPAIGN BACKGROUND & SUMMARY

In 2009 economy in the Baltic countries suffered badly from the global crisis: GDP fell by around 15%*, . People started to cook from scratch and culinary categories sales fell: 4,8% in case of Seasonings and 20,1% in case of Cooking Soups.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands