Magen David Adom UK: Project light

Public relations firm Ready10 increased media coverage and views for Magen David Adom UK, a National Blood and Medical Emergency Service, by organising and documenting the evacuation of children from Ukraine to the UK.

"You can go through life without ever having the chance to impact the life of a stranger. We were lucky to have that opportunity."

On February 24th 2022, the world changed overnight. Russian forces invaded Ukraine in a move that would subsequently kill...

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