Magen David Adom UK: Project light

Public relations firm Ready10 increased media coverage and views for Magen David Adom UK, a National Blood and Medical Emergency Service, by organising and documenting the evacuation of children from Ukraine to the UK.

"You can go through life without ever having the chance to impact the life of a stranger. We were lucky to have that opportunity."

On February 24th 2022, the world changed overnight. Russian forces invaded Ukraine in a move that would subsequently kill thousands and displace millions of innocent Ukrainian citizens. Three weeks later, our agency got a phone call to work on the most important campaign we might ever do.

If, in the next five minutes, someone asked for your help in rescuing 54 kids from Ukraine, the chances are you'd say yes. What would then follow is a...

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