Magazines uncovered: sales uplift and ROI

Guy Consterdine, research consultant to the Periodical Publishers Association, reports on a new study investigating the sales effectiveness of magazine advertising by using time-specific data from the National readership Survey and buying behaviour from the TNS Superpanel.

Magazines Uncovered: Sales Uplift and ROI

Guy Consterdine

How effective is magazine advertising? The Periodical Publishers Association (PPA), the UK's professional body for magazine publishers, wanted fresh evidence on this. In particular, it wished to...

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