Magazine Luiza: Lu From Magalu

Magazine Luiza set out to transform its virtual assistant, Lu from Magalu, into an online diva, a trendsetter and a virtual face for the brand in Brazil by increasing her cultural relevance, reach and interactions to boost brand health, association, sales and profit.

Campaign video: Magazine Luiza – Lu From Magalu

Read the full campaign case study

Selected creative: Magazine Luiza – Lu From Magalu

Credits

Agency: Ogilvy São Paulo / DPZ&T São PauloAccount Director: Larissa Ferrari / Tatiana MoliternoAssociate Creative Director: Breno RodriguesChief Creative Officer: Félix del Valle / Sergio MugnainiCreative Director: Pedro GouveiaExecutive Creative Director: Daniel Schiavon / Samir MesquitaHead of Art: Ricardo Leme LopesHead of Operations: Daniela ParisMedia Director: Leonardo MoraesMedia Manager: Adriana ReimãoOperations Director: Tania GarciaPlanning Director:...

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