Magazine Luiza: Lu From Magalu: The Biggest Virtual Influencer in the World

Magalu, a retail brand, launched a campaign in Brazil to transform Lu, a virtual influencer, into a pop culture celebrity and a fashion icon by strengthening her connection with followers to bring in more revenue and increase brand awareness.


It's well known the impact the pandemic had on social media usage. Magalu’s e-commerce had a historic growth. And as the relevance of e-commerce grew, so did the relevance of social media. Brazil is the 3rd largest user of social media in the...

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