Magazine Luiza: Lu From Magalu: The Biggest Virtual Influencer in the World

Magalu, a retail brand, launched a campaign in Brazil to transform Lu, a virtual influencer, into a pop culture celebrity and a fashion icon by strengthening her connection with followers to bring in more revenue and increase brand awareness.

Campaign video: Magazine Luiza – Lu From Magalu: The Biggest Virtual Influencer in the World

Read the full campaign case study

Credits

Agency: Ogilvy São PauloAccount Director: Larissa Ferrari / Tatiana MoliternoAssociate Creative Director: Breno Rodrigues / Pedro GouveiaChief Creative Officer: Félix del ValleExecutive Creative Director: Daniel Schiavon / Samir MesquitaHead of Art: Ricardo Leme LopesHead of Operations: Daniela ParisMedia Director: Leonardo MoraesMedia Manager: Adriana ReimãoOperations Director: Tania GarciaPlanning Director: Isadora PradoVP Finance:Marcia Rodrigues...

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