Campaign details
Brand: Maestro TequileroBrand owner: Casa CuervoEntrant company: DDB Mexico - MexicoIdea creation: DDB Mexico CityMarket: Latin AmericaSector: Alcoholic drinksMedia channels: Programmatic display, Online video, Social media, Outdoor, Out-of-homeBudget: 1 - 3 million
Executive summary
Tequila in Mexico is the national drink par excellence. Historically, it has always been perceived as very traditional with folkloric codes.
Tequila Maestro DOBEL, with the commitment it has had since its birth, sought to demonstrate that Casa Cuervo’s Mexican tequilas can possess all the credentials to show the...