Maestro Tequilero: Land of Masters

Sergio Briseño

Maestro DOBEL, a tequila brand, launched a campaign in Mexico to grow volume and value by 25%, raise the level of predisposition and intention to purchase/consume and raise brand awareness.

Campaign details

Brand: Maestro TequileroBrand owner: Casa CuervoEntrant company: DDB Mexico - MexicoIdea creation: DDB Mexico CityMarket: Latin AmericaSector: Alcoholic drinksMedia channels:Programmatic display, Online video, Social media, Outdoor, Out-of-home...

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