Maeil Dairies: How a lactose intolerant person chugs down a giant latte

Maeil Dairies, a brand of dairy products, increased awareness in Korea about lactose intolerance and lactose-free milk.

Background & Business Goals

More than 70% of South Koreans are unable to break down the sugar in milk. This means that they suffer from lactose intolerance, and drinking milk makes their stomach hurt. At the same time, most South Koreans are not even...