Madrí Manía: How a newcomer rewrote the rulebook of Mediterranean-style Lagers
Ah, the Mediterranean…
Lazy afternoons spent lounging on sun-drenched beaches or tucked away on cobbled streets. Blue skies, friends and family round the dinner table, laughter in the air. A picture-perfect holiday.
And, in your hands, a bottle of beer. Chilled to perfection.
Why change a thing?
Well, because there's no bigger cliché. Look past the sunshine, the heritage and ads that could as easily be selling pasta sauce or tourism councils, and you'll see a world beer category missing out on the vibrancy and pace that...