Madrí Excepcional: Madrí Manía – How a newcomer rewrote the rulebook of Mediterranean-style lagers

Madrí, a beer brand born from the partnership between Molson Coors and up-and-coming Spanish brewery La Sagra, increased conversation and sales by creating advertisements that championed the Spanish influence of Madrí.

Campaign details

Brand: Madri Excepcional Brand owner: Molson Coors Group Entrant company: Molson Coors Brewing CompanyIdea creation: Havas London Market: United Kingdom Sector: Beer & cider Media channels: Events & experiential, Outdoor, Out-of-home, Social mediaBudget: 3 - 5 million

Campaign video

Creative assets

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