Macmillan: COVID-19 and the forgotten C

Macmillan, the charity group, provided an evidence base for organisational decision making and drew attention to the challenges faced by people living with cancer during the pandemic in the UK.

Summary

Over the last year the Covid pandemic has dealt a huge blow to cancer services across the UK, disrupting screening, diagnosis, treatment and holistic support services. Less visibly but no less profoundly, it has also massively added to the emotional trauma and anxiety typically experienced by people living with cancer.

Macmillan's Covid-19 and The Forgotten C research played a key role in informing our strategic response to the pandemic, ensuring that we could continue to be there for the people who need us most. As well as providing a robust evidence base for organisational decision-making, the findings underpinned a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands