Macmillan Cancer Support: Good Day campaign
"The insight was thought provoking and resonated with every member of the jury. A simple idea carried across all media in a strong, compelling campaign."
Caitlin Ryan, Proximity London
PHD – Media agency
CLIENT • Macmillan Cancer Support
WHAT IS WONDERFUL ABOUT THIS WORK?• Macmillan today is less about death and terminal care and more about living with cancer. The Good Day campaign has successfully repositioned the brand, encouraging thousands more...