Macmillan Cancer Support: Channelling our compassionate warrior spirit to create a deeper connection with Macmillan

Macmillan Cancer Support, a UK cancer charity, launched a three-part documentary series commissioned by Channel 4 to highlight the differing, holistic needs of people living with cancer, surprise people with the breadth of personalised care offered by the charity, and increase brand buzz, understanding and offering.

Exec Summary

Macmillan Cancer Support is one of the largest cancer care and support charities in the UK best known for their fundraising and cosy coffee mornings. However, most people don't know about the vital services they provide. Super Surgeons: A Chance at Life was a brand-funded 3-part documentary series supported by short and mid-form marketing. Aired in a primetime slot on Channel 4, the documentary was the centrepiece of a campaign that allowed Macmillan to demonstrate that they do whatever it takes to help people with cancer live life to the fullest.

The Compassionate Warriors

Macmillan Cancer Support's marketing...

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