Macmillan Cancer Support is one of the largest cancer care and support charities in the UK best known for their fundraising and cosy coffee mornings. However, most people don't know about the vital services they provide. Super Surgeons: A Chance at Life was a brand-funded 3-part documentary series supported by short and mid-form marketing. Aired in a primetime slot on Channel 4, the documentary was the centrepiece of a campaign that allowed Macmillan to demonstrate that they do whatever it takes to help people with cancer live life to the fullest.
The Compassionate Warriors
Macmillan Cancer Support's marketing...