MACMA: The Art of Self Examination

Macma, a non-profit organisation dedicated to breast cancer support, created an interactive exhibition, The Art of Self Examination, in Argentina that invited visitors to touch the artworks to learn how to recognise the possible symptoms of breast cancer through palpation.

Campaign video: MACMA – The Art of Self Examination

Selected creative: MACMA – The Art of Self Examination


Creative Agency: DAVID Buenos Aires Account Director: María Giaimo Account Supervisor: Eugenia Iglesias Agency Producer: Agustina Perez Ponce Art Director: Johann Hotz Copywriter: Juan Pablo Tyrer Creative Director: Emiliano Adam / Nicolas Rudy Executive Creative Director: Ignacio Flotta / Nicolas Vara General Account Director: Justina Lioy Lupis Head of Production:Jimena Oliva...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands