MACMA: The Art of Self Examination

Macma, a non-profit organisation dedicated to breast cancer support, created an interactive exhibition, The Art of Self Examination, in Argentina that invited visitors to touch the artworks to learn how to recognise the possible symptoms of breast cancer through palpation.

Campaign video: MACMA – The Art of Self Examination

Selected creative: MACMA – The Art of Self Examination

Credits

Creative Agency: DAVID Buenos Aires Account Director: María Giaimo Account Supervisor: Eugenia Iglesias Agency Producer: Agustina Perez Ponce Art Director: Johann Hotz Copywriter: Juan Pablo Tyrer Creative Director: Emiliano Adam / Nicolas Rudy Executive Creative Director: Ignacio Flotta / Nicolas Vara General Account Director: Justina Lioy Lupis Head of Production:Jimena Oliva...

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