Mace (Ireland) – U2 Can Win Tickets
Campaign Title U2 Can Win TicketsBrand Mace IrelandCategory A10 Retailers & Mail Order Medal SilverAgency Marketing Network
SUMMARY
For six weeks, customers at Irish Mace stores received a scratch card whenever they bought a Pepsi drink. By texting the unique number on the card to a given telephone number, they were entered into a draw to win a weekend trip to see the band U2 in Rome.
CHALLENGES
In comparison to its main competitor Spar, Mace was perceived as having outdated...