MAC Cosmetics: M·A·C takes over drag race Italy

Cosmetics brand MAC changed brand perceptions and awareness through its sponsorship of Drag Race in Italy.

Campaign details

Brand: MAC Cosmetics Brand owner: Estee Lauder Companies Entrant company: IProspectIdea creation: iProspect Milan Market: Europe (general region) Sector: Cosmetics, beauty aids Media channels: Social media, Product placement, Online video, Public relations, Television & Connected TV, Events & experiential Budget: Up to 500k

Campaign video

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