Saint-Gobain: Weber Vetonit - Cascade motivational program

This case study explains how Weber Vetonit, a building materials company, introduced a new piece of software to reduce costs and increase sales in Russia.

Agency: SEVENCountry: Russia

We had a top-quality and effective motivational program last year. We stayed away from funny pictures that are supposed to be shown at festivals, but had an excellent strategic and creative approach to business processes.

Weber Vetonit is a brand on the dry building mixes market. Their LR+ is widely known, but other products' sales are far from ideal. They are almost not represented in traditional retail. Our goal is to conquer new sales outlets, displacing competitors from the shelves. Our challenge is to bypass distributors, sub-distributors and retail outlets to bring the product...

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