Pepsico: J7 Tonus. 24 hours left

This case study explains how J7 Tonus, a Russian drinks brand owned by PepsiCo, used a receipt promotion to increase sales.

Agency: SEVENCountry: Russia

The main problem with receipt promotions is that they have a low response rate. If a customer fails to activate the code on the receipt right after the purchase, they are as good as lost.

The task set before the agency was to stage a promotion that would encourage people to buy.

The bad news was that we had to do this without unique promo codes or an advert on the packaging!

We went for a receipt promotion, everyone's favorite 2015 promotion. The main problem with receipt promotions is that they have a low...

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