Agency: SEVEN
Country: Russia

The main problem with receipt promotions is that they have a low response rate. If a customer fails to activate the code on the receipt right after the purchase, they are as good as lost.

The task set before the agency was to stage a promotion that would encourage people to buy.

The bad news was that we had to do this without unique promo codes or an advert on the packaging!

We went for a receipt promotion, everyone's favorite 2015 promotion. The main problem with receipt promotions is that they have a low response rate.

If a customer fails to activate the promotional code right after the purchase, they are as good as lost.

With every passing minute the memory of the promotion fades.

To make a promotion successful, we need to enhance the quality of the event itself.

The brand's statement is:

The faster you start living a new life, the more you can get from it.