Nestlé: KitKat Valentine - "Say You Do"

This case study explains how KitKat, the chocolate brand, used a fun video to increase sales around Valentine's Day in Vietnam.

Agency: J.Walter Thompson Vietnam & Mirum Vietnam Country: Vietnam

Continuing a 3-year tradition of getting young people in Vietnam to take a break for love on Valentine's Day, KitKat sought to be remembered as a sweet Valentine's Day gift for a love

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