Ferrero Russia: Kinder - Favourite Animals

This case study explains how Kinder, the chocolate brand, promoted its new range of toys found in the chocolate eggs in Russia with a mobile app that brought the toys to life.

Agency: LETO/ARKCountry: Russia

Summary

Kinder was created to encourage kids to play. So, developing Kinder Favorite Animals - the first mobile app for a FMCG brand in Russia – led to a series of positive outcomes. This project combined promo mechanics: a game, augmented reality and marketing CRM - that's why the campaign achieved the best results among all Kinder apps in Russia.

Strategy

Kinder asked for an extensive campaign that would stimulate sales of the new Kinder toys collection by generating a sense of wonder.

We had to solve a complicated problem: make something attractive for children...

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