Agency: Dream FactoryCountry: Brazil
The summary statement: A challenging briefing producing an innovative idea.
How to innovate in a market that sparkles with creativity and breaks down barriers all the time? How to innovate at an event and for a brand that by essence and tradition already breaks paradigms?
We needed to create, plan and produce the 2015 edition of the renowned and global event, Elle Fashion Preview, surprising a large invited public audience, leading them to a never seen before experience. And this is where the innovation appeared, from the idea and strategy right up to...