M&A Analysis of the Digital Media Industry

This article reports on the address of Tolman Geffs, co-president of the Jordan, Edmiston Group, Inc., to the IAB's 2010 Leadership conference, which focuses on merger and acquisition activities and trends in the digital media market.

M&A Analysis of the Digital Media Industry

Geoffrey PrecourtWarc

The most interesting marketing metrics often have nothing to do with reach, frequency, unique page visits or cross-platform penetration. For a macro perspective on the burgeoning digital...

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