Lysol: #HealthyHabits6Step

Lysol, an American cleaning and disinfection company, increased brand awareness and preference by using a social media campaign to educate consumers.

Campaign details

Brand: LysolBrand owner: Reckitt BenckiserEntrant company: Zenith, New YorkIdea creation: MRM//McCann, New YorkMarket: United StatesSector: Cleaners & detergentsMedia channels: Online video, Social media, Word of mouth, influencersBudget:...