Lynx

Campaign for launch of Lynx razor, to extend brand into the shaving market, including the `evening shave’.
Agency: Bartle Bogle HegartyAuthor: Dan Goldstein

Lynx

From the bathroom to the nightclub

Introduction

Lynx is a brand with a winning communications formula: use Lynx and get the girl. To launch Lynx into the shaving category could have been a straightforward...

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