Lynx

The challenge for Lynx was to retain the spirit of the brand that has made it so successful, but to find fresh and interesting ways of expressing that spirit.
  

Elida Faberg: Lynx

Brand Name: Name of Brand Product Type or Description: LynxCategory for this Entry: Major change of strategy for existing products or servicesCampaign: Lynx

MARKETING SITUATION

Lynx (or Axe as it's known in some countries) is a...