Lynx Pulse - Proving the value of integration

This unconventional campaign, which won the prize for Best Media, describes how Lynx created a ‘music and dance’ phenomenon to launch Lynx Pulse.
Agency: Bartle Bogle HegartyAuthors: Will Nicholls and Gwen Raillard

Lynx Pulse

Proving the value of integration

INTRODUCTION

For the last two years, one topic has dominated the UK advertising industry. Call it media-neutral thinking, joined-up communications...