Lynx Pulse - Making Tracks for Lynx

Describes multimedia (or media neutral) planning for a launch campaign for a new fragrance, Lynx Pulse.
Agency: Bartle Bogle HegartyAuthors: Bill Scott and Gwen Raillard

Lynx Pulse – Making Tracks for Lynx

MAKING TRACKS FOR LYNX

Media neutral planning is the hot topic at the moment. There's been lots of theorising on the subject. This is a paper about...