Campaign details
Brand: LynxBrand owner: UnileverEntrant company: Oliver, LondonMarket: United KingdomSector: Deodorants, anti-perspirantsMedia channels: Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Social media, Television, Virtual & augmented realityBudget: 5 - 10 million
Executive summary
In early 2020 Lynx had a challenge. Views on dating and masculinity have undergone a radical shift since the brand's heyday in the early 2010s and Lynx hadn't quite found the sweet spot that resonated with both their core audience of Gen Z guys and their buying audience of Gen Z's parents and...