Lynx/Axe - Clicking from the beginning

Gavin May

This paper describes how planning created a new way of developing communications for the launch of Axe Click by getting involved in the NPD process from the very start.

Lynx/Axe – Clicking from the beginning

Planned by: Gavin MayAgency: Bartle Bogle Hegarty

SUMMARY

Planning is constantly trying to bring freshness to the ways it helps develop communications. This paper describes how planning created a new way of developing...

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