Lynx — Get In There: How the Lynx Effect Evolved To Stay Fit
Fran Hazeldine and Jonathan Bottomley
Teenage guys account for a big proportion of Lynx's sales, and the company has typically appealed to this audience through the promise of helping them in the mating game.
Lynx — Get In There: How the Lynx Effect Evolved To Stay Fit
Bartle Bogle Hegarty
SUMMARY
Lynx is dependent on teenage guys. They account for a big proportion of the brand's sales.
In the past, Lynx appealed to them with a magical promise of Mating Gamesuccess....
