Lynx - 'The penetration game': keeping up with the changing languages of youth

Lynx’s success is driven by penetration – particularly among 17–34-year-olds. More 15–24-year-olds use Lynx (75%) than surf the internet (63%), own a Playstation (46%) or even drink Coke (65%).
Agency: Bartle Bogle HegartyAuthors: Michael Kelly and Matthew Gladstone

 bronze award

Lever Faberg Lynx

The Penetration Game

'Lynx taps into every man's greatest desire'

(1719 Style leader) Flamingo qualitative research, 1998

Introduction

How do you...