Lynx - 'The penetration game': keeping up with the changing languages of youth
Michael Kelly and Matthew Gladstone
Lynx’s success is driven by penetration – particularly among 17–34-year-olds. More 15–24-year-olds use Lynx (75%) than surf the internet (63%), own a Playstation (46%) or even drink Coke (65%).
| Agency: Bartle Bogle Hegarty | Authors: Michael Kelly and Matthew Gladstone |
bronze award
Lever Faberg Lynx
The Penetration Game
'Lynx
taps into every man's greatest desire'
(1719
Style leader) Flamingo qualitative research, 1998
Introduction
How
do you...
