Lynx - A game for adults

This campaign for Lynx deodorant sought to lift the brand above the teenage market and make it relevant to older men (aged 18-24).
Agency: BBHAuthor: Jonathan Bottomley

Lynx – A game for adults

Jonathan Bottomley

For older guys, seduction is a game that is always afoot, played complicity between guys and girls with equal skills. You can pull anytime, anyplace. You just need to...

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