Lyntoto V75 – Tor's Kiosk

Targeting 25-55 year old women, this campaign by Norsk Rikstoto, a Norwegian equestrian foundation, aimed to encourage women to gamble on horse racing events even if they did not consider themselves experts on the sport.

Lyntoto V75 – Tor's Kiosk

Brand: Lyntoto V75 (Norsk Rikstoto)

Markets: Norway

THE MARKETING CHALLENGE AND BRAND INSIGHT:

Norsk Rikstoto is an independent foundation established in 1982 by The Norwegian Trotting Association and the Norwegian Jockey Club. While...

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