LVMH’s virtuous circle for revenue, pricing, and market cap growth

Explores some of the economic analysis around LVMH’s economic turbulence-defying success in the past few years - much of it down to advertising.

LVMH Moët Hennessy Louis Vuitton is Europe’s most valuable company, run by one of the world’s richest men, Bernard Arnault, whose brands have proved capable of resisting some of the turbulence of recent financial crises and which have a habit of bouncing back stronger after those shocks. 

Some of the lessons, applicable far beyond luxury, predate the current Euro-centric inflation crisis, but are particularly relevant at an economic moment that is deeply unlike the last few years. As Natasha Brilliant, head of luxury goods equity research at Credit Suisse, explains, “inflation is here to stay for some time”. 

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