LVMH Moët Hennessy Louis Vuitton SA (Luxury clothing and accessories)

This Company Profile from Euromonitor provides key details and analysis of LVMH Moët Hennessy Louis Vuitton, the French luxury goods conglomerate.
  • Driven by China, from 2019–22 APAC contributed half of the company’s sales; with China’s zero-COVID policy still in force, Japan and South Korea are expected to maintain a healthy regional growth.
  • LVMH’s acquisition of Tiffany & Co has been a success, and the brand has developed a new celebrity marketing strategy targeting younger consumers.
  • The company is leveraging strong online sales as part of an omnichannel strategy that seeks to refine its digital and in-person customer experience....

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