Luxury marketing in India: ‘because I’m worth it’

Glyn Atwal and Shaziya Khan

This article describes how India's share of the global market for luxury products is small but growing.

Luxury marketing in India: 'because I'm worth it'

Glyn Atwal and Shaziya Khan

Paradise for anybody wanting to stay en vogue is the shopping arcade at the Taj Mahal Palace and Towers Hotel in Mumbai. Louis Vuitton, Burberry and Fendi are a selection of high-end designer labels that are tempting shoppers to splash out on a new collection.

Being at the cutting edge of fashion comes at a price – whether in London, Paris or Mumbai. Although the origins of postmodernism are embedded in western culture, consumption and the robust demand for luxury goods is evolving...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands