Luxury brands: setting the record straight

Pamela Danziger, founder of Unity Marketing, reports on research into the factors that influence purchasing of luxury brands.

Luxury Brands: Setting The Record Straight

Pamela Danziger Unity Marketing

We know some consumers buy luxury brands because they are 'luxury brands'. Be it status, badge value, or a desire to feel part of the in-crowd, some people buy Burberry...

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