Luxury branded goods need to get back to quality basics
Glyn Atwal and Douglas Bryson, ESC Rennes School of Business, and Johan von Gersdorff, DraftFCB Hamburg
The nervousness caused by the present economic crisis has reached into the world of luxury branded goods.
Luxury branded goods need to get back to quality basics
Glyn Atwal, Douglas Bryson and Johan von Gersdorff
The present economic crisis has caused a lack of confidence in every domain. These are not mere cracks in economic foundations. We are seeing noticeable...