LUX: #Unstoppable China

Lux, a beauty brand, collaborated with Dylan Xiong and Tifa Chen in China who rewrote Kelly Clarkson's song Stronger to impact pop culture, increase sales and cause a shift in Must Win Attributes of 'inspiring women to express their beauty confidently'.

Campaign details

Brand: LUX Brand owner: Unilever Entrant company: Mindshare Pacific Idea creation: Mindshare Asia Pacific Singapore Market: Greater China Sector: Bath toiletries, soaps Media channels: Word of mouth, Influencers, KOLs, Magazines - business, Trade, Social media, Online videoBudget: 1 - 3 million

Campaign video

Creative assets

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