Lux: #Unstoppable China

Lux, a personal care brand, launched a campaign in China to fight sexism and connect with Gen Z.

Campaign details

Brand: Unilever / LuxLead Agency: Mindshare APACRegion: APAC

Strategy

Objective

1 out of 2 women around the world are judged for expressing themselves differently. They face up to 15 sexist judgements every day and 70% of such judgements...

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