Lux: #Unstoppable China

Haroon Qureshi, Wylma Woo, Hinoti Joshi

Lux, a beauty brand, launched a campaign in China to help women rise above everyday sexist judgments and express their beauty unapologetically.

Campaign details

Brand: LuxBrand owner: UnileverLead agency: Mindshare APAC, Wunderman ThompsonCountry: China (Mainland)Industries: Bath toiletries, soapsMedia channels:Content marketing, Mobile & apps, Online video, Public relations, Radio & audio,...

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