Lux: #Unstoppable China

Lux, a beauty brand, launched a campaign in China to help women rise above everyday sexist judgments and express their beauty unapologetically.

Campaign details

Brand: LuxBrand owner: UnileverLead agency: Mindshare APAC, Wunderman ThompsonCountry: China (Mainland)Industries: Bath toiletries, soapsMedia channels:Content marketing, Mobile & apps, Online video, Public relations, Radio & audio,...