Lux: #Unstoppable China

Haroon Qureshi, Wylma Woo, Hinoti Joshi

Lux, a beauty brand, launched a campaign in China to help women rise above everyday sexist judgments and express their beauty unapologetically.

Campaign details

Brand: LuxBrand owner: UnileverLead agency: Mindshare APAC, Wunderman ThompsonCountry: China (Mainland)Industries: Bath toiletries, soapsMedia channels: Content marketing, Mobile & apps, Online video, Public relations, Radio & audio, Social media, Television, Video on demandBudget: 1 - 3 million

Executive summary

1 out of 2 women around the world are judged for expressing themselves differently. They face up to 15 sexist judgements daily and 70% of such judgements are related to their appearance. As a brand, Lux takes a stand wherever women are being judged and labelled....

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